A VitaminsBeta-carotene is not only an important antioxidant, it is also an excellent source of pro-vitamin A. Beta-carotene converts into vitamin A in the body. Even though vitamin A can be toxic at certain levels, the body only converts beta-carotene into vitamin A as needed, so there is no risk for toxicity of vitamin A when beta-carotene is the source. This makes beta-carotene the safest way to receive vitamin A through supplementation. Our Beta-Carotene product is 100% natural and contains other beneficial carotenoids that can be found in a variety of fruits and vegetables. At least 5 servings of fruits and vegetables daily is recommended to maintain adequate health, and 8-10 servings is recommended to help prevent against chronic concerns. Many are unable to consume the adequate amounts of fruits and vegetables, which is why many choose to take a daily supplement, such as our natural beta-carotene.